STORYTELLERS SERIES: LONNALEE ANDERSON
As a second episode in the storytellers series, I leaned into a conversation that I had about a…
As documented in a recent study, businesses that have a clear and evident stated brand story and brand values have a 30% increase in customer satisfaction (as rated by NPS – Net Promoter Score).
Today we have a great partner and good friend of mine, Mel Walz from eCollective whose purpose in life is to create more effective brand strategies through a strong brand platform, messaging and overall interactions with customers.
