
It is the start of the month, and your bookkeeper or accountant sends your monthly report. Revenue is up, your pipeline looks healthy, but the overall profit margin has decreased. You look feverishly through the report but soon get distracted from a phone call from a priority client.
This scenario is analogous to the famous Seinfeld episode claiming it’s not the reservation that is important, it’s really the hold of the reservation. Anyone can report monthly numbers, but only true professionals can help decipher those monthly numbers. Today we have a great guy that has spent his career not only reporting but clearly deciphering the information.
Jeff Villano is an Accounting Services Manager with Mogg and Associates and has been instrumental in explaining monthly reports to clients of all levels of sophistication for years.