Article – Page 2 – Enlighten Fractional

If You Build it They Will Come; Content Marketing’s Field of Lies

sean July 12, 2024 No Comments

We all remember the award winning 1989 film with Kevin Costner as Ray Kinsella, a washed up baseball player who hears an ominous voice (which later presents itself in the…

“Change Before You Have To” : Don’t be a Dodo

sean July 12, 2024 No Comments

It was 1997 and I was in a position that was in a word said most like Chris Farley from Tommy Boy – AAAWWWEEESSSOOOMMMEEE. I was working for a company that…

Co-eds and Growth Phase Companies: Get the Core Courses Completed First

sean July 8, 2024 No Comments

We all remember back to our primary and secondary years – required courses were a prerequisite to getting to the courses that had real applicability – major courses. Math, English,…

Ribeye’s and Strategic Resources / Quality vs. Quantity

chuck June 3, 2024 No Comments

The sign was enough to get my attention. As a lifelong carnivore and red meat enthusiast, getting a great steak is the Mt. Everest of culinary success. Add to that…

Employees and Cars: Buy or Lease

sean May 31, 2024 No Comments

Our daughter is starting a new adventure. After some time in college, she has decided that her future is more appropriately suited for an energetic career path in cosmetology and…

Is Your Company Worth What You Think it is?

sean May 29, 2024 No Comments

A potential client I was recently networking with was beginning to prepare for the emotional and highly tedious process of putting his excavation company up for sale. 30 years ago,…

Simplicity is Still the Ultimate Sophistication

sean May 24, 2024 No Comments

There are debates around whether the saying “Simplicity is the Ultimate Sophistication” was ever really spoken by Leonardo Da Vinci, or if that was just ascribed to him. Whether it…

Ideal Client Evaluation – Avoiding “The Wrong Missy”

sean May 17, 2024 No Comments

Regardless of whether you like David Spade or not (I will refrain from giving my opinion), the character he plays in the 2020 movie “The Wrong Missy” is unmistakably brilliant.…

False Security in Competitive Moats; Story of Château Gaillard

sean May 10, 2024 No Comments

The idea of a Moat was conceived in medieval times as a way to protect a castle or fort. The construction of such a ditch would keep possible attackers out…

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