STORYTELLERS SERIES: LONNALEE ANDERSON
As a second episode in the storytellers series, I leaned into a conversation that I had about a…
Content has been a way of capturing emotions and increasing knowledge since the start of time. Only in recent years has digital content become more functional and in some cases disingenuous with the advent of clickbait and vanity metrics.
Our guest today is dyed in the wool of humanistic and emotionally grabbing content as she was an early journalist and a published author of children’s books. In more recent years, she has turned her efforts to helping companies in creative unique and emotionally provocative content while making sure it optimizes with the respective chat bots and search tools.
Gretchen Kelley wrote “Superheroes don’t eat Veggie Burgers”, works with a national company that helps encourage primary schools to advocate conventional reading, and works with an SEO optimization company on the side.
