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Partnering with companies to “grow smart” through revenue generation & cost containment

If your company experiences:

  • Increased costs not commensurate with sales
  • Little or no reporting on marketing spend
  • Overlapping or outdated operating systems
  • Inefficient or disparate operating processes

The Enlighten Experience will:

  • Create real-time ROI reporting
  • Define clear and specific goals for revenue programs
  • Create a strategic operational roadmap
  • Identify and rectify inefficient processes and technologies

How We Help

Brand, Marketing, and Communications

Enlighten Fractional elevates your brand identity and communication strategies, ensuring alignment with company values through robust brand governance tools. We reposition your marketing functions to maximize ROI and boost employee morale, develop a content marketing mindset to enhance all media channels, and utilize both first and third-party data analysis to craft successful, impactful campaigns

Increasing Operational Excellence

Our service enhances your operational excellence by evaluating and improving processes using proven methodologies for scalability and effectiveness. We assess and increase the ROI of both routine and unique processes, provide detailed pro-forma project planning with success metrics, and create efficient workflows and reporting systems to optimize operational performance.

Effective Revenue and Sales Enablement

Enlighten Fractional streamlines your revenue and sales strategies by integrating advanced CRM systems for comprehensive pipeline reporting and enhancing sales support. We recommend technologies to improve interactions at the point of sale, develop product mapping tools for effective cross-selling and upselling, and identify high-value opportunities to empower your sales team with actionable, strong leads.

Technology Planning and Implementation

We align your technology initiatives with your strategic business goals, providing technology roadmaps and conducting audits of your technology stack for optimal integration and performance. Our approach includes managing large-scale technology implementations through a structured project management process, ensuring seamless adoption and functionality.

The Enlighten Experience

We exist to help business owners and executives uncover areas within their revenue and operating processes that are not clearly evident. Our 4 step “Enlighten Experience” helps companies find these areas to increase revenue and profit margins.

1

Evaluate

  • Evaluate overall company revenue and margin goals
  • Identify current KPIs and benchmark accordingly
  • Audit of marketing/ advertising spend
  • Review effectiveness of all operating processes

2

Organize

  • Identify areas of inefficiency in process
  • Recommend lower costs or differentiated resources
  • Apply a Most Viable Cost® to advertising spend
  • Recommend changes to Organizational structure

3

Reinvent

  • Implement new revenue and operational processes
  • Contract with new vendors and resources, if needed
  • Establish an executive dashboard for real-time reporting
  • Construct a revenue and operational road map with key milestones

4

Evolve

  • Establish a test and learn approach with revenue programs
  • Evaluate all new programs on past benchmark data
  • Create a monthly reporting and reset scrum
  • Modify goals as necessary to meet company goals

Our Story

All About "We"

Your business is growing, and you are experiencing new challenges that were not there before.

Our company was founded to help owners and executives through growth hurdles, and to grow in a scalable way while protecting margins.

At Enlighten, we don't define our success by our bottom line, but by how "we" succeed together.

A Unique Approach

Our experts have held executive positions within small, medium and large companies and understand the issues that you and your team will experience as you continue to grow.

Through an immersive process, we will work to understand where there are current areas of improvement and advise on areas of future challenges, allowing you to avoid undue frustration.

Our proven process will result in a formal roadmap with easy-to-understand stage gates, deliverables and measurable results, increasing your confidence and allowing you to focus on your business.

Our Expertise

Our team has had successful executive careers in the areas of operations, sales/revenue, marketing and technology.

Depending upon the needs of our clients, we connect with other successful executives in our network to give our clients the full confidence they are getting a world-class experience.

While focused on growth initiatives and transformational services to allow companies to grow at scale, we also offer fractional COO, CMO and CTO services.

Meet the Team

Sean Hampton

Sean's vision for Enlighten was borne out of his own personal executive roles. Sean is experienced in large corporate rebrands, global website replatforms, large organizational staffing re-alignments, many multi-million-dollar operational efficiency projects and large scale technology implementations. He has found that the benefits of bringing in experts for each initiative at hand returned much better results, while being much more cost effective and maintaining profit margins.
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